The digital gyration is transubstantiate the amusement manufacture in wild and agonizing ways . For consumer , there ’s probably never been a better sentence to explore all sorts of medicine and shows . For the occupation that rely on ordered patronage to continue afloat — such asmovie theaters — the flood marketplace is a fussy and frightening place .
It ’s not that motion picture tickets sales are plump in a panicky way . Ticket statistic actually show that movies still draw crowds , as box office telephone number increase by about 4 percentage in 2013 [ Source : MPAA ] . Part of the increase is due to spring up tag prices ( as any movie fanatic will moan about ) , but the fact remains that fewer people are buy few slate , particularly in America [ Source : LA Times ] .
field owners feel the pressure of competing with a fractured audience . stream mediais an tremendous challenge to field of operations . In year kick the bucket by , the movie theater was the place to be on weekends . Nowadays , consumers have personal dominance of on - requirement pic and TV shows correctly in their own homes .
And other industry commentator are sounding a destruction knell of sorts for traditional in - theatre flick experience . They say rude , cell - phone obsessed people , the dubious appeal of 3 - five hundred movies , wallet - scorching concession monetary value and a flabby economy are probable to keep masses at home for the foreseeable time to come .
The smartest theater owners are n’t waiting to see if their audiences will stick around . or else , they ’re call up in advance for the newest ways to draw in viewers and keep them amount back . Some of their ideas might be frivolous ; others are fantastic and uncanny and wonderful . Keep reading and you ’ll see why movie going might never again be the same .
10: Dinner and a Movie … Both at the Cinema
One of the challenges of movie going has always been timing a bite run . You await for a letup in the action and then take the air briskly to the collation counter , grab your popcorn and then sprint back to your seat , hope that you did n’t lack any of the fun .
Some theaters are taking the shot out of snack dashes by convey the solid food to you alternatively . Just weightlift a button and a server will magically ( and discreetly ) look to take your order , and then deliver your food for thought when it ’s ready . In the over-21 version of the same conception , that same host deliversalcoholic beveragesof your choice , so that you’re able to damp your sense during a particularly dissatisfactory flick .
For people who want to shift the dinner party - and - a - movie prototype by coalesce the two element , these kinds of theaters may fulfill a lifelong aspiration . Still , even this commercial enterprise model ca n’t help you when you need a bathroom break during the best part of a photographic film .
9: Movies of the Mind - Augmented Reality
If you ’ve ever take on anaddictive TV gameon your smartphone or pill , you know just how soak up the experience can be . The citizenry and place in the vicinity fade out and your attending fall all within theartificial gaminguniverse in front of you . Now think that movies could become just as immersive .
alternatively of cash in one’s chips to a darkened loge to watch a glowing screen , the world around you may become part of the cinema experience . With low , eminent - resolution handheld presentation , head - mounted display build into wise methamphetamine and all sort of command systems enabled by smart devices , wireless signals and high - bandwidth cyberspace access , cagy programmers will make your region and urban center part of a taradiddle .
The real - human beings location you inflict — a museum , menagerie or even the supermarket — may all become elements of a quest that you seek to complete . This kind of system of rules would not only blur the lines between flick and video games … it could make the line between realism and stilted life fuzzy , too .
8: Premium Ticket Packages
Anyone can pour film at home . It ’s commodious , but it ’s not special . But not everyone get to see a heatedly anticipated movie several days before its nationwiderelease . That ’s an exclusive experience . And field of operations are finding ways to sell exclusivity to the correct people .
In one modified experiment for the movie " World War Z , " audience appendage paid $ 50 for a so - cry Mega Ticket , which granted them admission to an former screening , a digital copy of the movie , a poster,3 - 500 meth , and of course , popcorn .
It ’s not as if the theater and studio apartment are raking mega Pearl Sydenstricker Buck with promotions like Mega Tickets . But in supply a limited experience — namely , one that the audience ca n’t double at plate — there ’s a unequalled experience in the act of go to the movie in someone . These kinds of exceptional offers may be more common if studios and theaters find them utile for draw more customers .
7: A Rift in Reality
headspring - mounted displays equipped with shrill video and high - fidelity sound are becoming more and more common . That ’s why devices likeOculus Riftmay well activate the most convincing movie experiences ever , even if it all happens as you rest in your living room recliner .
Oculus Rift straps onto your brain like an oversized pair of goggles . Inside is a display that nearly fill your entire field of study of opinion , making you feel like you ’ve ill-treat decent into a video recording game or flick . Thanks to carefully calibrate lenses and software system , the prospect is in 3 - calciferol and thus , all the more convincing .
This kind of so - calledvirtual realityheadset has been in developers ' minds for decades , but the engineering science has never been up to equation . Now , tools like Rift have faster processor , better screens and impertinent software that makes them comfortable to utilise and to the full engrossing for the mind .
Facebook of late purchased Oculus Rift . With the financial back of the societal media giant , and rival like the Sony Playstation VR and HTC Vive stepping into the VR headset game , virtual reality may at long last become reality .
6: 4DX
Forget the peaceful , gape - mouthed stare of an audience far removed from the on - screen action . In the theaters of tomorrow , you ’ll find yourself plopped into the center of the story .
A South Korean company call CJ 4DPLEX offer what it calls a 4D movie experience . In 4DX house , the chairs tilt and bounce during motorcar chases ; mist fall and nothingness blows in the midst of an on - screen electric storm .
Odoreven act a persona , as smells are timed to reach out your nostril during relevant portions of the photographic film . You may get a puff of air of gunpowder during an acute gunfight or observe the aroma of freshly brew coffee during a morning scene in a business district café .
This kind of movie experience adds about $ 6 to the price of yourticket . That ’s cheap when you consider the capital investment on the part of the theater company — retrofitting a theatre with this technology is a wonderful consumption , on the fiat of roughly $ 700,000 .
5: Creature Comforts in Style
When big - box multiplextheatersfirst appeared , they had a certain appeal , mostly in the variety of film they could carry . With so many screens , you could select from adozen movieson any given nighttime . But the theatre themselves had none of the glamour or decadence of those in past decades . Instead , you were but one of hundreds or thousands of citizenry shuffle in and out of bleak grizzly boxes every two hour . The experience , then , did n’t seem to deliver full value for the extortionate price of your ticket .
Some newer theater offer a fancier , more upscale finger that honors the Hollywood mystique . hunky-dory and disingenuous décor decorate the ceilings and walls .
In addition , alternatively of scrambling for a seat , you’re able to call ahead or order tickets online for the best fundament in the house . Rather than a lumpy arena seat , you ’ll posture back in a leather recliner , tuck a pillow under your head , and if the A / C is too strong-growing , wrap yourself in a blanket . It ’s the comfort of your base dramatic art in an upscale environment .
4: Broadway as a Model
picture show may eventually steal lines from another amusement staple fiber – Broadway . On the Great White Way , productions stay on in theaters for month or even years .
Movie theatersthat adopt this model sometimes make event out of running films that are n’t necessarily the latest releases , with value - tally element like live attendant , shadow musician that act right along with the characters on covert , or specially theme collation and other souvenirs .
The ticket prices are substantially high-pitched for these sort of events , of course , but many families make their ownproductionout of determine such shows . The on - sieve entertainment becomes part of an occasional , memorable , communal rite for even more detailed , quality films instead of disposable and forgettable ( or regrettable ) weekly showing of yet another superhero remaking .
3: Sensory Manipulation
interactional movies and high - tech theaters are one affair . But what if the movie theater of the future is merely in your thinker ?
Researchers are learning more about the brain every sidereal day , understand how to trigger specific thoughts and desires by just energize a specific subdivision ofbrain tissue paper . It ’s no stretch to recall that with the right set of tools , a scientist could pipe an notional experience directly into your noodle , and in ways that makes that experience seems as real as a memory of a summer bike ride or your first kiss .
You could slip into these synthetical stories and slay medievaldragons , crusade on a far-famed World War II battlefield or arrange off on adventure across the galaxy . All of it would seem incredibly real — to the point that you could potentially lose signature with reality . Then again , if you ’ve ever view someone play " Flappy Bird " for days on end , you know that a lot of hoi polloi already have .
2: ScreenX
Legacy motion picture blind are bland . And although modern3 - D technologyprovides the thaumaturgy of space , it ’s not real and it often fails to suspend disbelief in audiences . With ScreenX , however , two - third of the theater ( the main cover and side walls ) dead become part of the projection .
It ’s a bit like environs sound , but for your eyes . During crazy car Chase , the English of the theater might blur as street and building whiz by at a frenetic pace . Or if a character enters a dance club , the laser illumination and stroboscope could pulsate from all around , making you feel like you ’re actually part of the bumping and grinding crowd on the dance floor .
The arrangement is still in examination stage in South Korea . To elude pricy renovations , it relies mostly on adding two inexpensive projectors to each side of the elemental projector , ultimately create a 270 - degree view for the consultation .
in effect utilizing the extra wall infinite places all sort of young demands on light and tv camera equipment duringfilm production . From a originative and psychological stand , it also bestow degrees of difficulty to the managing director ’s task , as they learn to apply that space for effective storytelling alternatively of just as a superfluous special effect . But if and when ScreenX goes mainstream , it could draw out TV audience into the military action in a whole new way .
1: Better Movies, Together
For years , Hollywoodhas banked ever more money , mostly on established movie franchises , unwilling or unable to bet on less certain ventures . The remnant result has been a predictable raw material of 3 - five hundred activity hero movies and sequels that draw the same crew , season after time of year .
This addiction onblockbuster filmsto perpetuate a cycle could cause a film - making calamity . Famed music director Steven Spielberg is on the record book as saying that it ’s harder and harder for new approximation to make it through to studio production . And he thinks it ’s likely that a twine of embarrassing and expensive flops will turn the entire industry upside down [ source : Bond ] .
The oddment consequence might be full movies .
If and when Hollywood relearn that storytelling trump special effects , motion picture theatre brook to benefit in all sort of shipway , and audience do , too . People would of a sudden have new cause to return to a public theater rather of hunkering down at home , anti - social and alone , watching lower budget but better caliber computer programming .
There ’s a psychological welfare to the act of gather to witness picture with other humankind . Perhaps more than technological advances and gee - whiz gadgetry , it ’s solid storytelling amongst others in our tribe that lay down films so magnetic .
Director James Cameron think that theaters will last for a thousand years , saying that people have a need to savor films in a group setting . But that ’s far more probable to come about if we do n’t have to stick out through 999 more years of subsequence in the " transformer " dealership .
Lots More Information
I used to love going to the theater as a child . Yet I discontinue going to the movies years ago . Why ? Two Book : instant cyclosis . For the terms of a single movie slate , I have calendar month - foresightful memory access to a cyclosis service that provides hundreds of TV show and movies at the mouse click of a button , in HD quality , right in my household . There are no ungovernable children or sticky dramaturgy floors . No clueless strangers sound off the back of my tail end . No etiquette - challenged phone users distracting everyone around them . Sure , I drop out on the upshot aspect of in reality going to a field of operations , but the positives so far outweigh the negative that there ’s no existent competition . If theaters are going to appeal to off - the - grid people like me , they ’ll involve to introduce far , far beyond unsubdivided 3 - D and better sound . We ’ll see if they can pull it off .
