More late , gadget manufacturing business have start paying more attention to what women really want – beyond color palettes . Although military personnel still pass more than the ladies on consumer electronics – an norm of $ 968 compare to $ 631 in 2010 – female ' financial investment in the market is n’t trifling [ generator : Consumer Electronics Association ] . For model , women contributed about $ 90 billion to consumer electronics consumption in 2007 [ source : McGraw ] . And the product boast pull in those female dollars revolve around functionality rather than just adorableness . Women tend to seek out appliance that are well - designed , durable and straightforward to use – kind of like a Greco-Roman handbag [ reservoir : Marroitt ] .
To erupt that unimaginative pink house of cards , the keep an eye on five gadgets exemplify how the consumer electronics industry gets it right for woman . Crystal - coat carrying case not include .
5: Intelligent Wake-up Calls
A 2011 study from Harvard Medical School found that women rouse earlier than men due to unretentive sleep cycles [ seed : Walsh ] . However , that does n’t mean all women are innately invest with the willpower to instantly hop out of bottom . Hail the super - human cleaning lady who ’s able-bodied to shun the predawn electronic ruckus of alarm clocks and wake naturally with the lift sun . For the rest of us mere mortal , modern applied science can help ensure that we exit our beds on schedule . Enter Sleeptracker : the nighttime wristwatch that monitors circadian rhythms for you . That can be a particular boon for womanhood , since once the watch detect early first light drift , indicating that deep rest is over , it sounds the warning signal [ source : Beland ] .
Women who require more need to skitter out from under the cover might prefer to make admirer with Clocky . The space - historic period warning signal clock on wheels will roll away and hide if someone tries to hit snooze [ reference : Marie Claire ] . Afterward , a groggy game of pelt - and - seek will be the only direction to silence the gadget .
4: Purse-perfect Printers
Since women run to double as their families ' photographers , tv camera manufacturers have designed lighter , sleeker period - and - shoot options with them in mind [ generator : Marriott ] . At the 2011 Consumer Electronics Show , for instance , Lady Gaga told the press that she carry around a Polaroid 3 - inch by 4 - inch GL10 instantmobile printerin her handbag . The printing machine function as a portable pic research lab , as opposed to the vintage Polaroid photographic camera that read delineation and mechanically ptyalize out prints [ source : Sutter ] .
Although some portable printing machine might be too bulky to tote around town , they ’re nevertheless handy , wireless additions to any home photo research lab . In August 2011,Canondebuted a line of PIXMA All - In - One portable gadgets that can publish wirelessly from mobile applications and cloud storage . A few months prior , HP targeted domesticated paparazzi with its PhotoSmart printers that offer exchangeable capabilities . In fact , many of the big name in consumer electronics now include compact photo printer in their ware stables , allowing women to pick and select eyeglasses for the thoroughgoing 4 - inch by 6 - inch reproduction of reality .
3: Go Anywhere with a GPS
Although it might seem misogynous to let in aGPSdevice on this list , in realism these gadgets are essential for men and women alike . At the 2011 Consumer Electronics Show , GPS manufacturerGarminunveiled a thenar - sized tracker with 4 - week battery life that could put mothers ' minds at easiness while the kids are out camping or when the dog gets sluttish from the leash [ source : Popular Mechanics ] . Career woman with bumper - to - bumper commutes might also value the new TomTom portable Global Positioning System that can notice coming traffic shape [ source : Cunningham ] . And for those who do n’t manage to add an additional twist to their widget collection , the Pioneer SmartCradle transforms aniPhone– the smartphone brand prefer among women – into a GPS for the car [ source : Chubb ] .
2: All Things Apple
In 2009 , Forbes describedAppleas " the universe ’s most discretely feminine firebrand , " crawl over its sleek , curvaceous designs and straightforward user experience . That unofficial honorific was contribute around the same time issue from a Women & Digital Life study reveal Apple as the most - admire tech brand name among female [ source : SRG ] .
With itsiPods , Macbooks and iPhones , the brand has clearly become the orchard apple tree of female consumers ' middle . For illustration , in the smartphone wars , Apple has emerged the master among cleaning lady , with a third of the market powerfully preferring iPhones , compared to the 22.8 percent who have Androids [ source : Marsal ] . Although the announcement of the iPad made some women think more about their medicine cabinets than wandering computing , the demographic cursorily forgave the ill-chosen password affiliation the product ’s name call down [ source : Miller ] . Despite knotty competition from the range of gadgets that take the top speckle on in this lean , charwoman constituted about 34 percent of the iPad early adopters , according to 2010 user depth psychology by Yahoo ! [ source : Saint ] .
1: Eye-catching E-readers
Since women are more avid book buyers than man , perhaps it is n’t surprising thate - readersare the top breakout widget for word - loving gentlewoman [ informant : Weiner ] . Nielsen data from August 2011 demonstrates a distinct sexuality divide among lozenge - panache contraption , with adult female preferring to tote along their sluttish , well-fixed - on - the - eyes Amazon Kindles , Barnes & Noble Nooks and standardized devices , while man lean to opt for the broad functionality of pad of paper computers like theiPad[source : Horn ] . In fact , e - lector popularity has grown among women , who now make up about 61 percent of the grocery store , a marked increase from 46 percent in 2010 [ seed : source : Horn ] . Meanwhile , love story novel – a female - targeted literary genre that has long comprise the best - selling fabrication family in bookstores – now dominate the upright - vender lists in e - reader markets as well [ source : Ogas ] .
