There was a fourth dimension when you could bet on a few things each summertime : public pools opening , pyrotechnic crackle and motion-picture show directorMichael Bayreleasing upon the world the late edition from his apparently never terminate supply of gravid budget buffoonery on the big screen .
Bay is synonymous with the summer blockbuster phenomenon , in which studiosthrow heaps of cash , star powerfulness and over - the - top special effects at a project , then sit back and wait for motion-picture fan to bumble over themselves into the theatres . They usually skimp on nothing ( but the pic ’s genuine plot and storyline ) and the studios have atrack recordof success to show that the formula often act upon .
for sure , not all movies that do well in the theater when it ’s warm international follow Bay ’s flair of family activity schlock . Someare evenquitegood . And not all of the bigger - scale projects designed for great deal consumption are release in the summertime . It appears that the brains behind the " Star Wars " enfranchisement are sticking with their current drill of pre - holiday curlicue outs , shifting thenext chapterof the Skywalker saga for December 2017 after the recent succeeder of " The Force Awakens . " Even the picture show industry ’s boy of summertime is getting in on the act : Michael Bay ’s Benghazi action flick"13 Hours"hit the large concealment in January .
The shift to wintertime releases is a growing trend in the motion-picture show business , but that does n’t mean we ’ll be suffer for pricey popcorn releases come family vacation time . The scheduling shifts appear to be - game merchandising : taking advantage of a time of yr when schools are closed , mob are together and there ’s relatively less challenger for all that movie - go money .
" There ’s this gamesmanship that ’s move on where you plant your fleur-de-lis on a date two , three , maybe four years in advance , " says Glenn Williamson , a lecturer at theUCLA School of Theater , Film and Television . " It kind of make believe sense , because there ’s only so much content for certain type of flick . "
summertime is still king when it comes to making money in the movie business . Box offices raked in nearly $ 4.5 billion during the four - month time of year in 2015 , according toBox Office Mojo . That ’s more than three times the draw in any other season the same year . Williamson has work in production for DreamWorks and produce motion picture like " Hollywoodland " through his own business .
He says studios may be look to pretermit bountiful - name movies outside of the summertime faint so as to stand out from the competitor . The holiday season is in particular attractive because moviegoers have deal of free time and less entertainment options , not to mention that there are usually few crowing - budget films give chase the same audience .
" Every undivided day during the holidays is the eq of a summer day in damage of box office revenue , " Williamson say . " It ’s always a large time to loose a big movie , especially one that skew toward the whole family . "
" The Force Awakens " dominated the box office this preceding December not only because it was the only bragging name plot in townspeople , but also because of a conjunctive marketing effort that built a whole lot of buzz about the most recent episode of the " Star Wars " story . By slot " Episode VIII " for the same spot two age out , they can start another marketing blitz . And now that James Cameron ’s " Avatar 2 " has beendelayed , the wandflower far , far away may once again have the stage all to itself .
