AMC , formerly known as American Movie Classics , has hit some homeruns . In fact , pretty much everything the transmission line groove has released has been a critical success . Two of its first attempt at original programing , " Mad Men " and " Breaking Bad , " are regarded as some of the greatest television platform of all sentence : " delirious man " has 15 Emmy prize ; " infract risky " 16 . That ’s extra telling when you weigh that it was only in 2006 that AMC start to make a concerted sweat at producing original scheduling .
But make lineament idiot box does not assure an hearing ( consider the loser of furore classic " Arrested Development " ) . However , AMC was one of the first networks to accredit the ability ofsocial medium , and what started as dewy-eyed , canny hashtags onTwitterandFacebookgroups quickly turn into more aggressive styles of engross directly with viewing audience .
For example , fans of " The Walking Dead " , another hugely successful AMC hit , talk over the show on " Talking Dead " – a live talk show host by Chris Hardick that airs after every episode of " The Walking Dead . " The talk show features members of the cast and crew , plus sports fan who write in over Twitter and Facebook . It ’s been pay off too – " The Walking Dead " continues to break cable television service viewership record book , with its fifth season premiere draw 17.29 million viewers [ source : Bibel ] .
Twitter particularly has become one of the large social media prick AMC has used to interact with its audience , and its success is even changing the way that Nielsen , which tracks the viewership data point that advertisers pay most attention to , rates a show ’s success . In 2012 , Nielsen get down range television set programs , not just in terms of the number of multitude physically follow them in front of their televisions , but also by checking Twitter to see how many masses were talking about the show they see .
What Nielsen found was that , on intermediate , the ratio of people who tweet about a given show to the great unwashed who read the tweet is about 50:1 . With numbers game like that , a dedicated group of a few thousand loyal fans can reach literally ten-spot of thousands of the great unwashed . That ’s a ton of barren advertising , and when you ’ve got a loyal , mobilized fan foundation like AMC does , all it takes is a clever hashtag to sire some sweet buzz .
