What start in the late nineties as a enquiry project helmed by Larry Page and Sergey Brin , two students in Stanford University ’s PhD plan , is now one of the most influential companies in the world : Google . At first , the scholarly person ' destination was to make an efficientsearch enginethat gave users relevant links in reply to search postulation .
While search is still Google ’s core purpose , the companionship now providesservices and goodsranging from ( among many ) email and pic storage to productivity software ( the Google Docs suite ) , the internet web browser Chrome , the fluid operating system Android , Chrome laptop and the Pixel mobile phone . Google has evolved from that two - military man enterprise into a multibillion - dollar corporation . In 2015 , it restructure and is now the precious stone of parent fellowship Alphabet , have itone of the biggest and richest company in the domain .
Google has long been the most visit land site on the Web , too , making the ship’s company ’s influence on commerce and culture undeniable [ reference : Lifewire ] . much every webmaster wants his or her site listed high on Google ’s search engine results pages ( SERPs ) because that almost always translate into more traffic . Google has also adopt other Internet company , ranging from blogging services to YouTube . For a while , the company ’s search engineering science even power rival ship’s company ' lookup engines : Yahoo relied on Google searches for nearly four twelvemonth until break its own hunt locomotive engine engineering in 2004 [ source : Google ] .
In this clause , we ’ll learn about the spinal column of Google ’s business , its search locomotive engine . We ’ll also look at other service Google offers . Then we ’ll take a quick peep at some of the dick , both software and hardware , that Google has developed over the days . We ’ll also acquire more about the equipment Google employ to keep its monolithic operation go . lastly , we ’ll take a closer look at Google , the ship’s company .
The Google Search Engine
As large as Google has grow , as many modification as it has seen , its primary purpose is still clear : To help users happen what they want on the internet . And that ’s where Google ’s search engine shines .
Pandu Nayak has been with the companionship for more than 14 long time and is now the frailty president for lookup .
" One kind of primary matter that has not changed , in those 14 years , which I esteem tremendously , is this idea that we built hunting for users , we construct search because people come to Google for thing that matter in their life , " Nayak say . " [ It ] is our cryptical , deep responsibility to give them groovy results , big do great experiences , and help them go about their lives more efficaciously .
" This focus , which really goes back to the military mission command … is still one that drives us through all of these change . "
Google ’s search engine is a powerful tool , but the cyberspace is a big place . It ’s sometimes intemperate to find what you ’re look for . Nayak and many others throughout the party work on with the musical theme that getting you what you ’re after — reckon out what you want — is their responsibility , no matter what you type into the search barroom . They study speech communication and intent , incorporate political machine learning andartificial intelligenceand note every hunt that is set about , all in an effort to make it easier on the user .
It started years ago , and stay today , as the Google search locomotive has learn the difference between , say , Penélope Cruz and the Chevy Cruze , as it ’s figured out that in some cases , people apply the password " change " and " convert " for the same military action .
Nayak has gone through the effectuation of magic spell correction , and the synonym finder , and ecumenical search , which gives users not only web pages that they may be seem for , but photos , videos and more .
When he joined the company , he ( like many others ) cogitate Google worked astoundingly well . But as expected value for the hunt locomotive engine — and the company — have grown , expectations have changed . Or exchange .
" Nobody , absolutely nobody number and tells me that , ' Oh , you do it the other day , I did a hunt and , you know , it worked really well , ' " Nayak says with a laugh . " No one says that .
" Our endeavor is that you do n’t call for any special expertness in searching . We want to be able to encounter way to understand what it is you ’re looking for … "
All that said , Google can help narrow down down what you ’re looking for with specialized hunting . you could shop through unlike family that refer to your keywords , including :
For good example , if you search for the terminal figure " Planet Earth " in the news category , the results will admit only news article that contain those keywords . The final result will look very dissimilar from Google ’s normal SERP .
Like all search engines , Google uses a specialalgorithmto regulate its search results . While Google shares some fact about its algorithm , the specific are a company mysterious . This helps Google remain competitive with other search engine and reduces the chance of someone finding out how to abuse the organisation .
Google uses automated programme calledspiders or crawlers , just like most search locomotive , to avail sire its lookup results . Google has a with child power of keywords that help determine search upshot . What sets Google apart is how it ranks its solvent , which determines the Holy Order Google display leave on its search locomotive leave pages . Google uses a trademarked algorithm holler PageRank , which assigns each WWW page a relevancy score .
A entanglement page ’s PageRank count on a few component :
Out of these three divisor , the third is the most of import . Because Google looks at links to a Web page as a vote , it ’s not prosperous to wander the scheme . The best way to check that your Web page is high on Google ’s search results is to bring home the bacon with child content so that other sites will link up to your page . The more links your page baffle , the higher its PageRank score will be . If you attract the attention of website with a high PageRank score , your account will grow faster .
Google Products and Services
As Google has grown , the company has added several new services . Some are designed to facilitate make entanglement search more effective and relevant , while others seem to have little in uncouth with search . With many of its service , Google has enter into lineal competition with other company .
Gmail gives you the alternative of organizing electronic mail into conversations . This means that when you send an email to someone and he or she answer , both electronic mail are grouped as a thread in your inbox . This can make it easier to pursue the rate of flow of an e-mail substitution .
Another innocent program from Google isGoogle Docs , a productivity software suite . It includes word processing ( Google Docs ) , spreadsheet ( called Google Sheets ) and a demonstration computer program ( Google Slides ) . Creating a Google Docs account is complimentary . you could share documents on Google Docs , which allow for friends to view and make changes to documents . All of your documents are stored on Google ’s servers , where you could share them and get at them wherever there ’s an internet connective .
Other Google Products
Google Maps uses several map sources as well assatellitedata from DigitalGlobe and others to create interactivemaps . million use Google Maps on their smartphones every daytime for ride directions .
Google Maps has several view modes . The function view is a basic road map , orbiter view overlays a route map on top of scalable satellite photos of the realm , terrain view create a topographic map with a route map overlayer , and traffic perspective uses red-faced , yellow and unripe to point congested major roadway in the domain . Street view mode is available in many places to regard image lead from street level . you may navigate through a place with street view by clicking on arrows in the image , and rotate the view 360 level .
you’re able to also apply Google Maps like a search engine to find a job , such as " HowStuffWorks , Atlanta , Georgia , " which will show you our office ’s locating . If you ’re in the mode to eatsushiin San Francisco , California , you’re able to typewrite " sushi , San Francisco , " and with a pawl , Google Maps will expose a map of the city with several sushi restaurants tagged .
A product related to Google Maps is Google Earth , an synergistic digital ball that sport satellite images , 3D views and entropy on millions of places around the planet .
Google launch an internet internet browser , Chrome , in 2008 , and it has speedily become the dominant background internet browser [ source : StatCounter ] . A year earlier , the party put out the Android fluid operating organisation — Google search , Chrome and Google Maps are integrated into it — which now commands the Leo the Lion ’s share of worldwide market share of mobile operating organization [ origin : StatCounter ] . In 2017 , Google announce that more than 2 billion mobile devices around the world were running on Android . [ source : Google ] .
In 2007 , the caller acquired video recording sharing website YouTube , now the second - most popular internet site on the Web ( behind Google.com ) [ source : Lifewire ] . Google also has made forays into ironware with its own brand speech sound ( the Pixel ) , a equipment that stream music and video to your TV ( Chromecast ) , easy - to - use laptop computers ( Chromebooks ) and " sassy " twist ( like the Google Nest thermometer and Google Home ) that link to the cyberspace to help with daily life-time .
How Google Makes Money
Google has multiple ways of generating revenue beyond private investment or selling shares of its descent . Google utilize several methods to partner with merchandiser and advertisers : Google Pay , Google Ads , Google AdSense and Google Analytics are some .
Google Pay ( formerly Google Wallet and , before that , Google Checkout ) is a service designed to make purchases easier for both the consumer and the retailer . On the consumer remainder , users create a free Google Pay account , entering credit or debit circuit card numbers , which Google stores in a safe database . When the user bring down a retailer with Google Pay , either online or in a brick - and - trench mortar memory board , he or she can use Pay and Google ease the dealings using a " virtual account figure " — what Google key out as an " alias " for your real card number . Google does n’t charge a fee to the business or the consumer . With Google Pay in a tangible - world store , consumers can expend their smartphones to pay , leaving their credit cards at home plate .
The main way Google generates its revenue is through a pair ofadvertisingservices call Ads and AdSense . With Ads , advertisers submit ads to Google that admit a list of keywords relating to a ware , service of process or business . When a Google usersearchesthe Web using one or more of those keywords , the ad appears on the SERP in a sidebar . The advertiser pay Google every time a drug user flick on the ad and is direct toward the advertiser ’s site .
AdSense is similar , except that or else of displaying ads on a Google SERP , a webmaster can choose to integrate advertizement onto a site . Google ’s wanderer cringe the website and break down the content . Then , Google selects ads that contain keywords relevant to the webmaster ’s web site . webmaster can customise the type and localisation of the ads that Google supply . Every time someone press an ad on the web site , the web site receives a portion of the ad revenue ( and Google get down the quietus ) . Google Analytics is a herculean tool that tracks traffic to websites , enabling them to better understand who their users are and what they ’re after on their sites .
With both Ads and AdSense , Google ’s strategy is to provide advertisers with advert placement that are directly targeted to the Google users who are most probable to corrupt their products or service and to give users data that is most relevant to what they ’re take care for ( which may admit goods and service to purchase ) [ informant : Google ] .
That kinship between exploiter and advertisers is at the heart of the concern of Google … though Google ’s Nayak is quick to direct out that users , still , come first .
" We consider If users get what they need , get what they ’re take care for … then they ’re going to keep coming back to attend for more things , " Nayak say , " and we send more traffic to the Web and we keep the WWW ecosystem healthy .
Google Data Centers
Back in 1998 , the equipment that run Google was relatively modest . Co - founders Page and Brin used Stanford servers and other donated machine to run Google ’s hunt railway locomotive duties . The equipment at that clip included :
Today , Google utilise more than 2 million custom host in more than a dozen data centers around the globe to make their products HUA . Google ’s strategy is to project the server without unneeded ironware or package to limit potential problems and security vulnerability . The company distributes the data it stash away over several servers in several centers , so that in the type of any potential breach or failure , the data — user ' photos , videos , written document , etc . — is endorse up in multiple locations . The sites also are physically protect — fences , guards and the like — 24 hr a day , seven days a hebdomad [ generator : Google ] .
Google Company Culture
Google has come a tenacious means since Brin and Page networked a fewcomputersat Stanford . The company now employs closely 100,000 people around the earth . Brin and Page are still very much affect with the surgical process . Brin is the president of parent fellowship Alphabet ; Page is the CEO .
In 2018 , Google had almost $ 137 billion in revenue . Alphabet ’s line is listed inNASDAQas GOOG ; its market cap , in mid 2019 , stood at more than $ 785 billion [ reference : Google Finance ] .
Google ’s headquarters are in Mountain View , California . Google brashly calls its Bay Area campus theGoogleplex , a combination of the Christian Bible " Google " and " complex " and a playing period on the term googolplex : the numerical 1 followed by a googol of zero . Life at the Googleplex is passably sweet . Here ’s a low list of the amenities to be constitute there :
In gain , Google employee receive a comprehensive benefit software that include not only medical and dental coverage but a host of other services . These include tutorship reimbursement , a child care center , adoption aid services , an on - site doctor , financial planning course of instruction and portion of opportunity to gather with coworkers at particular corporal events .
Google ’s philosophy also place a premium on nonprofit workplace . The company lately committed to render $ 1 billion in grants and a million employee 60 minutes to nonprofits that use engineering science in solve world problems .
As one of the most dominant forces on the internet , Google stands by its mission " to organize the world ’s information and make it universally approachable and useful " [ source : Google ] . With a destination that lofty , it ’s a good bet that the people behind Google sense their work is just beginning .
To learn more about Google and other related to topics , check out the tie-in below .
