Changes in the Digital Age
In the last 10 or so , newspapers have found themselves slipping from their once - unquestioned role as news providers . According to the Newspaper Association of America , overall daily circulation in 2011 was down more than 4 million compare to 2008 and more than 11 million from 2001 [ source : Newspaper Association of America ] . From 2011 to 2012 alone , advertising revenue dropped 6 percent , and full revenue dropped 2 percent [ reservoir : Newspaper Association of America ] . taxation from print classifieds decreased by more than 75 pct between 2000 and 2012 [ reference : Edmunds ] . Online advertising usually brings in just a fraction of what print advertizing used to .
It ’s a shift that has been afoot for age . Most newspaper now have on-line editions . Subscription models have gone beyond mark - only into digital - only and print - digital combinations – and as print - only circulation is drop , digital and compounding circulation is on the rise . As photographic print - advert tax income continues to refuse , digital - advertising receipts continues to rise , though not enough yet to make up for the shortfall [ source : Newspaper Association of America ] .
What all of this means to the future of the newspaper industry remains to be seen , but it ’s cleared a major transition is happen . The fiscal struggles and ultimate sale in 2013 of The Washington Post , one of the most prestigious newspapers in the U.S. , highlights the difficulty in changing a newspaper culture that has remained fairly unchanging for centuries . There are those who predict the obsolescence of the medium . For many news consumer , though , the professional , reliable and experient reporting offer by traditional paper , even as they elaborate into nontraditional realms , is unchallenged by new , loosely monitor online governing body whose commitments to the facts have not yet been prove . To those consumer , obsolescence is out of the question .
