Is 7/7/07 a lucky day ? Seven is often link up with ripe destiny and for some people it has mystical or religious connection . It ’s a prime number , though so are 3 , 11 and 13,267 . Seven appears frequently in the Bible , and there are seven days in a calendar week , seven wonders of the world , seven seas , seven sins and seven virtues , seven twelvemonth unsound luck , seven gnome , theBoeing 777and winning numbers incraps , slot machinesandblackjack(where three times seven is a blackjack ) . American Indians have seven directions , Christianity has seven sacraments and Hinduism believes in seven chakras . Then there ’s the world ’s most popular son wizard : the 7th Harry Potter book come out on the twenty-first day ( that ’s three VII ) of July , 2007 .

To some , 7/7/07 is simply another day or , perhaps , amagnetfor superstition , astrologersand merchandising companies . But to many mass , the number seven hold particular , even spiritual or supernatural significance . According to our clause onnumerology , seven is often assort with magic , sapience , intelligence information , mystery and purdah . The twenty-four hour period has caused many people to rivet over their lives , look for the bit seven – in their historic period , anniversary , the day they meet theirspouse– and a variety of events have been planned accordingly .

In California , yogainstructors will be reflect at 7 p.m. while Christians in Tennessee will occupy the Tennessee Titans’footballstadium for mass prayer . Many shop class will be hold special sales , casinosare expected to do gravid business and if thelotterycomes up all sevens , the achiever are going to be splitting the money many ways .

But the big winner on July 7 will be theweddingindustry . Because the engagement falls on a Saturday , 7/7/07 will likely be the freehanded single marriage ceremony twenty-four hours in account . On the popular wedding sitetheknot.com , more than 38,000 couples are listed as marrying on July 7 . That ’s more than three times the average for a Saturday in July . Las Vegaswedding chapels have been provide special , seven - theme parcel , admit , for the budget - tending , a seven - couple ceremony , cost $ 77 dollar per couple , complete with sevenrosesand sevenphotographs .

Many other hotels and wedding chapel are offering promotion , some of them quite unstinted and , of class , be an amount with a prevalence of seven . Between toll , elbow room number , bridesmaids , groomsmen , dinner courses , flower , number of guests and starting times , seven-spot will be everywhere . While many wedding chapels , outcome planner and hotel are accuse rate replete with sevens , due to the increased demand , prices are up across the circuit board .

Some companies that seem to have no business in weddings have gotten involved . Six Flags , the theme Mungo Park society , is allowing seven couples to get married on theridesof their choice as part of their " Thrilled Ever After " furtherance . Wal - Martis paying for seven couples to get married in the garden and lawn orbit of seven Wal - Mart stores . There are also the obligatory famous person weddings – actress Eva Longoria and basketball histrion Tony Parker will marry in Parker ’s native France ; Chef Wolfgang Puck will marry his fiancée , Gelila Assefa , though Puck claims the date was chosen because others presented programming conflicts .

So is all the flurry worth it , or are companies just joyful that the numerically pleasing day face so much chance ? After all , it was probably difficult to market­ wedding packages for 6/6/06 . On the next page , we ’ll look at why some people say 7/7/07 is either a bad day or simply another one like the rest . We ’ll also babble out about why 8/8/08 may be even bighearted than 7/7/07 .

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Forget 7/7/07 - It’s 8/8/08

Someastrologershave said that July 7 is not a specially lucky twenty-four hour period because , on that day , the planetMercurywill appear to be move backwards , which it does three times a class . They say it ’s a better daylight for looking back and reunite with old ally . Others have said that because the moonlight will be in the Aries portion of the sky , the solar day is ill-fated ( but – and we did check off – there ’s no full moon on 7/7/07 ) . And still other astrologers say that those matter weigh lilliputian – rather , it ’s the couples ' personalities and the selection they make that matter most .

For some , July 7 will be a day of mourning : it ’s the second anniversary of the terrorist bombings in London .

Some might say that this is all clevermarketing , while others contend that the luck is actual or that it ’s simply fun to get into the spirit . critic ofnumerologysay that 7/7/07 fervor number only to an deterrent example ofconfirmation bias . People will look for patterns wherever they may be found while push aside contradictory evidence . With a small bit of study , almost anyone ’s name , natal day , license plate or other personal information can be manipulated to form a desired bit or serial publication of numeral . Even so , it ’s certainly in the best interests of many businesses to take advantage of this phenomenon . And if 7/7/07 seems like it ’s going to be a huge mean solar day , 8/8/08 could be just as big for billions of mass .

In Chinese cultivation , seven is doomed because of its tie-up with death . But the bit eight sound standardised to the Chinese word for " successfulness " and three sounds like " life . " Consequently , 8/8/08 signifies lifelong successfulness .

A consultant who advises companies on marketing to Asian consumer told NPR ’s Marketplace program that every month in 2008 , except April , contains a sequence of favourable Book of Numbers . like to 7/7/07 , companies are preparing to marketweddings , sales and change of location packages to Asian consumer . Even mortgage lenders are offeringmortgageswith $ 1,888 in lender fees . With wedding invade an important place in most Asiatic cultures , as well as a significant disbursement , there is a lot of money to be made .

Many Chinese mother - to - be are bear to try on to have children abide on 8/8/08 , while some women in America will reportedly render to induce labor on 7/7/07 . The opening ceremony of the BeijingOlympicswill begin at 8:08 pm on 8/8/08 , which , in case you were wondering , is a Friday .

For more entropy about 7/7/07 and luck , both beneficial and defective , check out the link on the next page .

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