you could make the compositor’s case for bidet in a few different ways .

First , there ’s the ecological argument : As in , if Americans usebidetsinstead of all thattoilet paper , they could save 15 million trees a year , according to some estimates .

Then , there ’s the appeal to beneficial wellness : " Since we ’re not using [ bidet ] , we utilize things like wet wipes and crapper composition . It ’s common for multitude to see a doctor for uncomfortableness in the anal retentive area because essential oils have been pass over clean , " Alan Kamrava , a colorectal and oecumenical operating surgeon in California , told SELF last year . " People who use bidets are much less likely to have issues with rashes and discomfort and irritation . "

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There ’s the economical slant , too : With all those trees saved , and all the manufacturing it take to make toilet paper , plus all those healthier bottoms , Americans and the American economy would have to be better off .

But then there ’s the way most the great unwashed in America still approach the matter . As in :

Hee - hee .

painting of woman on bidet

Bidets . Butts . No . 2 .

Yes , Americans have a lot of growing up to do when it add up to bring their bathroom riding habit into the 21st 100 . Or evendiscussingbringing their bathroom business up to date .

" The big challenge we have is , how do we say this tale in a way that is not intrusive or unfitting , " say Bill Strang , " but also that ’s not sophomoric . "

Strang is the president of military operation and e - commerce at TOTO USA , the U.S. arm of the world ’s large producer of bathroom fixtures and fittings . TOTO , based in Japan , brings in more than$5 billiona class sell sinks , bath , faucets , toilets and — progressively in the U.S. and all over the world — bidets and bidet posterior .

Bidets you probably know of , or at least have heard of . They ’ve long been a fixture in Japan , in percentage of Europe and many other places around the world . The bidet look a tiny bit like a chunky toilet , without a seat , and it delivers a flow of water that wash your posterior after you ’ve gone to the bathroom .

Bidet seats are , in effect , the working end of a bidet housed in a potty seat . A small part of the bidet seat , hooked up to the bathroom ’s water supply , lets loose with a gentle flow of water supply and pick you in way that , accord to many , a simple pass with a few square of toilet paper ca n’t . Some seats have a motorized arm that rests under the toilet seat until summoned by the push of a button to do its squirty thing . Some include air - dry features . ( lacking that last feature , some people may still find themselves using a few squares of TP to dry themselves . ) With some , you’re able to evenheat the water .

you may spend $ 1,000 - plus on the fancy bidet seat or as little as$69 . A full - fledged , modern bidet and " overbold " privy jazz group can put you back$10,000 or more .

But with monetary value tags like that , even to the most squirm - inclined among us , bidets and bidet seating area make a peck of sense , correct ? A wet wash , to put it in the most basic terms , is best than a dry one , ripe ? You ’re get to get clean , whether it ’s your look , your helping hand or your prat , with body of water than just paper , right ?

consider of it another room : When your hand get dirty , is a composition towel enough ?

Well then . What ’s your hang - up ?

To many , Strang says , it ’s that idea of talking about something that is so personal , so secret .

" That conversation is often very difficult to pop out , " Strang admits . " Only when someone is in the mood or the market to buy a toilet do we have an opportunity to have this conversation . "

" It ’s like , ' Holy moly , ' " Strang says . " How can we have a conversation about this sort of poppycock , and we do n’t have a conversation about getting you clean every single day ? "

All that may be alter . BidetKing hasreporteda 30 percent increment in gross sales of bidets and bidet seats . TUSHY , a company that promises its bidet seats will " release your john into a caboose cleaning paradise , " hasreporteda 40 percent rise in sales each quarter . bath reparation giant Kohler reports a " significant increment , " while TOTO says sales have increase by 22 percent a twelvemonth . The company has trade more than 40 millionWashlets(TOTO ’s reading of a bidet rear end ) since their introduction in 1980 .

Millennials , aware of environmental business concern , are hear out bidet and bidet seats , and manufacturers see a huge market for get on sister boomers because of the health benefits of pass virtually wipe - less .

The newfound interest could conduct to a Clarence Shepard Day Jr. where bidet or bidet seats are as popular in the U.S. as they are in Japan — a Carry Nation , Strang says , that boasts more bidets than microwave oven ovens . More than 76 percent of Japanese households have bidet seats , he says , citing act from the Japan Ministry of Land , Infrastructure , Transport & Tourism .

The bidet ’s time in America is coming , and it may be on us rather than many consider .

Once we get over that initial qualm , that is .