You know a mathematical product has become a staple fibre when its brand name replace the generic term within the public ’s vocabulary . lolly , Crockpots , Q - tips and of course there’sManischewitz .
As the de facto go - to steel of cosher wine for Jews and Gentiles likewise , the Manischewitz Company has led the complaint ontraditional Judaic foodssince the late 1800s whenRabbi Dov Behr Manischewitzopened a small matzah bakery in Cincinnati . Now 130 years after , the Manischewitz Company does right smart more than make the sweet , tart , low - priced wine . It ’s also king when it comes to kosher cooky , soup , gefilte fish andway more . But how did it get into the wine - making business ?
The Kosher Wine Standard
Manischewitz is typically share during religiousceremonies and holidayslikePassover , Purim , bar and bat Mitzvahs , and wedding , and the wine has a long and illustrious story with Judaism that goes all the direction back to biblical fourth dimension .
The modern Manischewitz as we now know it — the uber - sweet concord grape vine - gain drinkable — come to fruition in 1947 when Brooklyn - base Monarch Wine Companyapproachedthe Manischewitz Company and proposed a licensing deal . Monarch Wine want to use the well - live Manischewitz name on its new cosher wine-coloured . The Manischewitz Company was uninterested in pursuing winemaking on its own so it harmonize to the deal , inadvertently cementing itself asthepurveyor of kosher wine .
The Manischewitz Company is hump for its kosher banner and regulations , and it applies them throughout to the winemaking process , too , from smash the grapes to bottle the final production .
" We have rabbis at each and every yield to make certain all facility are digest by strict cosher touchstone , " state Shani Seidman , CMO of Kayco Kosher Food and Manischewitz .
Along with exacting rabbinical supervision , ( rabbi supervisors are called Mashgichim ) all bottles of Manischewitz must be certified by theUnion of Orthodox Jewish Congregations of Americabefore they ’re sold to the populace . On top of this mental process , Manischewitz wines go through a cognitive operation called " mevushal . " That means the juice for wine is cook immediately after the grapes have been crushed . Why ? That hold Manischewitz a mevushal vino , which , consort to Jewish law , signify it can be served by both non - Sabbath - watch Jews and pagan likewise .
Millions Love the Sweet Taste
Manischewitz is available in six flavors — concord grape , blackberry bush , elderberry , cerise , spare big malaga and medium juiceless Lexington — and the appeal has long expanded past its Judaic cornerstone to the rest of the world . Whether it ’s the $ 5 price tag , downhearted inebriant content , or syrupy , sweet sapidity , Manischewitz’sclassic tagline"There ’s a seder in every nursing bottle . Let the custom menses " now rings reliable for jillion
A 1954article in Commentary magazinereported on the cosher wine tendency , noting how 10,000,000 congius ( 37,854,117 liters ) of Manischewitz was imbibed the class prior . Interestingly enough , the same clause mentioned a spike in sales " at Christmas and Thanksgiving several times higher than for Passover , " even noting how " a comparatively minor occasion as St. Patrick ’s Day causes a evident rise . "
That was in 1954 , though . What about today ? It seems the wine-coloured still has a freehanded pursual , and not just by those who grew up drinking the poppycock at seders and other Jewish holidays . USA Today reportedin 2017 that the wine is a hit among Caribbean communities , especially around Christmas . And theWall Street Journalran a exchangeable story in 2016 that says Constellation ( Manischewitz parent party ) produce more than 900,000 instance of Manischewitz that year — 200,000 of which were exported to its top markets in Latin America , the Caribbean and South Korea .
Its sweet and fruity flavour clear has a broad appeal . And that taste comes from ( no surprise ) a large amount of sugar that ’s added to offset the caustic sense of taste ofLabrusca grapeshot . However , when couple with dry , salty Passover foods likematzoand gefilte fish , this mesa wine shines through to provide an unforgettable dining experience . Unless you drink too much , of trend .
" Manischewitz bag are puff food , " Seidman adds . " The wine-coloured is sweet , rich , [ and ] should be sipped with friends and family . "
For those who ’ve never had the chance to sip this unfermented sacramental beverage , you may recover Manischewitz in almost any liquor or grocery store store ( typically on the bottom ledge or cosher incision ) and you may also apply it for cooking dishful like chicken cacciatore , potato incrust Salmon River and matzo meatloaf . If you ’re look for an easy stunner to pair with Manischewitz , essay something like a hearty brisket . Of of course , you could always go with aManischewitz ruby wine drippy . Cheers !
