Super Bowl viewing parties aside , most of us do n’t like having to watch commercial message . Back in the 1980s , it was my duty to stumble the pause button on our videocassette recorder during commercial time out when we taped an episode of the curtly - lived " Wizards and Warriors . " That fashion , when playing the tapeline back later on , we could skip right through those ads and get back to the action . Today , DVRs can do automatically what I used to do manually . And then there are streaming services like Netflix that are completely advertizing - free .
That ad - free experience promptedStephen Lovely of CordCutting.comto demand the question , How much time in viewing advert does Netflix lay aside the average viewer ? Lovely attempted to do this enquiry by using some in public available data point .
First , he embark on with the fact that back in January , a letter from Netflix ’s dining table to shareholders give away the caller now has more than 75 million client worldwide . And during akeynote address at CES 2016 , Netflix CEO Reed Hastings tell the ship’s company delivered 125 million hour ' worth of streaming content to customer every sidereal day .
lead the total hours and dividing by the total client , Lovely fancy that the estimate of hours watch by the average Netflix client was 1 2/3 hr per day . Then Lovely look toNielsen , the caller that assigns rating to television shows free-base on data from a comparatively little sampling of viewer . According to Nielsen , the average hour of tv set in the U.S. contains 15 proceedings , 38 indorsement ( or 938 instant entire ) of commercials .
video executive are taking notification of customer behavior . cable television TV providers have seen a decrement in subscriptions , with more client choosing to issue the electric cord . The vogue has n’t reached an alarming rate yet , but the writing seems to be on the paries . That might be whyNBC Universal recently announcedit would be reducing the number of commercials in " Saturday Night Live " episodes by 30 percent next year .
Is the advertising industriousness heading toward a monolithic transformation ? If masses continue to spend energy actively stave off ads , it seems like a passably trusted wager .
