Take doughnuts , for deterrent example . Back in the other ' XL , theDoughnut Corporation of America — the biggest doughnut maker of the time — tried bear on a product calledVitamin Donuts . ( Yes , Vitamin Donuts . ) Marketing food products as enrich with synthesized vitamin was ( and still is ) a pop trend , and the company tried jump on that bandwagon . ( Kellogg ’s used similar marketing for one of its cereal , and other companies like Libby ’s and Birds Eye frozen food based entire campaign around the idea . )
The alimentation division of the U.S. political science ’s War Food Administration even awarded its seal of blessing to ship’s company whose nutrition take it approved . And that ’s where the Doughnut Corporation hit a hang-up .
Because the halo were made with enriched white flour , the nutriment division did n’t consider the anchor ring themselves enriched with vitamin – only the flour they were made from was enriched . So the doughnuts had to be marketed only as , well … doughnuts .
And by no means is enriched bloodless flour , which all doughnuts are made with , a superfood . " The process of enrich flour only adds back some nutrient that are lose in the purification process , " saysJessica Cox , a health dietitian at Birmingham , Alabama wellness and wellness center St. Vincent ’s One Nineteen . The nutrient added to the flour include iron , thiamine , niacin , ovoflavin and folic acid .
" As much as I would love for them to be healthy , " she says , " I would not consider doughnuts made with enriched white flour a good for you source of food . Doughnuts are made using only refined white-hot flour , and these processed sugar have been shown to be forged for your health than saturated fats . "
So the victuals division wanted the Doughnut Corporation to label their production Enriched Flour Donuts instead . Well , apparently that just did n’t sound too sympathetic to consumer , so no more Vitamin donut , though the Doughnut Corporation enjoyeddecades of businessand acted as an proponent for the industry and bite . venture that ’s the mode the donut crumbles .
Even though the Vitamin Donut campaign was finally scrapped , Allison Cox Vasquez , a pastry dough chef and editor of the cookbook " but Sweet Decked - Out Donuts , " thinks the selling twist belike put the company right smart ahead of its time .
" While dizzy , it ’s not unheard of now to swash nutrient as everything from entertaining to Crab - fighting , " she order . " [ These are ] often claim that are unsubstantiated , but still alluring . And I think there ’s nothing faulty with a small bite of heavenly indulgence once and a while , with or without a health incentive . Whatever excuse you need to give in to a crispy , glazed , hot halo , I ’m all for it ! "
