It ’s the third week of May in New York City . The C. P. Snow has melt and the boroughs are aflame with signboard of saltation , a sight that pales in comparison to the metropolis ’s most colorful annual rite : TV upfronts . These luxuriant and over - the - top presentation have include everything from 40 - foot sushi bars , roller skating party , faux lechatelierite meth labs andfireworkdisplays to stand - up comics and Broadway style song - and - dance numbers . The only constant is that the next year ’s is sure to be even more imaginative [ source : Biz Bash ] .

TV upfronts are presentations traditionally made by major telecasting networks to preview upcoming fall series to advertisers , members of the jam and producers at local station . Upfronts mark the ceremonial end of the fender season and offer an opportunity to put these cowcatcher on presentation . Often , the upfronts intend set the endowment on show , too . The stars of pilots and popular returning shows are a big part of the meet - and - greets , signing autographs and aim picture with guest [ beginning : Screenwriting ] .

Upfronts began in the 1960s as meetings between TV executives and marketers , but have morph into a week of parties for advertisers , investors and fans . The term " upfronts " consult to the workweek of " upfront " ad sales that are launched during this time . The immense absolute majority — as much as 80 pct — of television ads are purchased by advertisers between Memorial Day and theFourth of July[source : Adalian ] . If broadcast television mesh were wheat farmers , upfronts would be their harvest .

lush , offbeat and full of entertainment , upfronts continue to attract an audience , including advertiser with cryptic pouch . And , because upfronts showcase TV shows that are highly rat or have a bun in the oven to be highly snitch , it makes an impact on the toll their advertising spots control . For example , during the 2013 - 14 upfront market , 30 - second spots on CBS ' " The Big Bang Theory " sold for an average of $ 317,160 . On NBC , 30 - 2d spot on " The Voice " fetch an average of $ 273,714 , while FOX ’s Wednesday Nox airing of " American Idol " went for $ 281,600 a place and ABC ’s " Modern Family " sell for $ 249,025 . Overall , the leave forward motion airtime orders between all four networks — ABC , CBS , NBC and Fox – can net as much as $ 9 billion during the upfronts season [ beginning : Steinberg ] .

In addition to the four big connection , digital media company and publishers have started to host upfronts . The companies are competing for the same advertising dollars , but their upfronts have been dub digital " NewFronts " that are no less over - the - top . The social gaming brand Zynga , for example , host a NewFront that featured a petting zoo with actors plume as animals , a pic booth with a intelligence with Friends backdrop and a back elbow room in which guests could roleplay poker [ source : Biz Bash ] .

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