Most people use a search engine multiple sentence a day , whether for piece of work or personal reasons . Many get their search outcome from Google . But what about the secondly tumid search engine , Bing ? If you have n’t used it , you ’re likely wondering , what is Bingand how does Microsoft ’s search engine dissent from other search engines ?
This clause will give you a closer look at some of the features find in Bing and what it volunteer users . Later , you ’ll will see how Bing stack up against Google hunt in a side - by - side comparison . But first , let ’s take a feel at the parent company of Bing — Microsoft — and its origin story .
A Brief History of Microsoft
The popularity of the personal computer as a business enterprise shaft has a lot to do with a party founded by two men , Paul Allen and Bill Gates . In 1975 the duo write a rendering of BASIC for one of the very first personal computers , the Micro Instrumentation and Telemetry Systems ( MITS ) Altair . It would n’t be long before their success would lead them to base their own software company call Micro - flabby .
Now , after more than 30 years , one corporate name modification and several operating systems afterward , Microsoftis on top of the computer worldly concern . In the lag , Gates and Allen have become billionaires , with Gates reigning as the quaternary richest valet de chambre in the humankind [ source : Investopedia ] .
And of course Microsoft create more than just operating system of rules . It ’s also responsible for for the vastly pop Office suite of productivity software system , theXboxvideo game console table , theZuneportable music player and more . But despite its sizing and height , Microsoft does n’t overshadow every food market in which it take part . For years it has fight to vie in the cyberspace hunting locomotive engine market . It ’s got steady competition — with food market share systematically hoveringaround 91%,Googleis the undisputed power of search engines . to compete with Google more actively , Microsoft decide to substitute its Live Search and MSN Search products with a new lookup offering called Bing .
But first , you should fuck that Microsoft does n’t refer to Bing as a World Wide Web lookup engine at all . To see how Microsoft has decide to refer to its newfangled ware and why , read on .
Bing: The Decision Engine
Microsoftrefers to Bing as a " decision engine . " With somewhere between 1.11 and 1.13 billion World Wide Web site on theInternetas of February 2024 , you could imagine how vital an effective search method can be to the success of any hunt locomotive engine [ source : PC World ] .
So what ’s the difference between asearch engineand a decision locomotive ? Perhaps it ’s philosophical . According to Microsoft , Bing is designed to minimize the amount of junk you get when you do a search and to aid simplify tasks so you may make the most informed determination .
Bing sharpen on four fair game areas : shopping , change of location , local and health . Its stated underlying end is to simplify search . It starts with the Bing homepage , which displays a lookup box in the middle of a colourful image and a row of links on the top of the page that bring up results for video , intelligence , shopping , images , travel or maps . Once you set about your lookup , Bing has an Autosuggest feature that recommend words ground on the first few letter you type , then list them for you to chose if one should suffer your match . Best Match is like to Autosuggest — it offers you what Bing believe is the most desirable match .
Bing aims to organize searches in means that are easy for users to pilot . It pop out with the Explore Pane . launch on the left over side of the results page , the Explore Pane is mean to help you efficiently weed through your hunting results . Also establish on the Explore Pane is a list or history of your late lookup , as well as recommend related searches Bing believe you may be interested in .
inscrutable Links let user preview a website without really clicking on the link . calculate on whether enough info is available to create the prevue , you could hover your black eye pointer over a link for a site in your search outcome , which give you an idea of what you could expect if you dawn through .
For agile bits of information like flight numbers andsports slews , Instant Answers rapidly display the most relevant information based on your enquiry . This means if you have a timely or geographically oriented interrogation , Bing will orient the result to pore on the most important data point , hopefully relieve you prison term .
Bing Travel is a travel lineament that used to utilise the popular Farecast technology , which tolerate users to discover low air fares as well as hotel reservations . Microsoft did its preparation when append this search feature — according to a subject name by Time magazine , Farecast return more that 75 percent accuracy rate for search and users save and mean of $ 55 off their airfare [ origin : McNichol ] . In 2014 , Microsoft stopped using this technology , but keep to deliver a comprehensive travel experience through tools like escape and hotel hunt functionality .
So how does a computer computer program do all of this ? The solution is in the computer programing code . Just as its competitorGoogledid , Bing employs an advanced set of rules or instructions that each search goes through for narrow down and filter the best results . These sets of formula are known asalgorithms , and , much like a sure fast - intellectual nourishment chicken restaurant ’s secret formula , Microsoft is n’t uncoerced to partake in the refinement of how Bing ’s brain works in a public forum . Some trade wind secret are still kept secret .
Now that you ’ve learned what Bing offers , let ’s see how it stacks up against the search engine of choice for more than 75 % of Internet users in the world .
Bing vs. Google
You ’ve take heed it all before . It ’s the most overused axiom in any result where the underdog engage on the top dog : David versus Goliath . The underdog rarely has a chance and almost never pull off the improbable upset . That ’s sort of the grammatical case with Bing . WithGoogleas the top default hunt engine , no company out of doors of Yahoo has been able to muster much of a challenge . Search is Google’sbreadand butter . Microsoft , on the other hired hand , is much more divers . But Google ’s focus has rewarded it with the large art object of the Proto-Indo European .
Microsoft ’s Windows Live Search was a hunting engine that went along with the society ’s other Live - steel - named products . unrecorded Search was n’t a dedicated search , or in Bing ’s font , decision engine , and could n’t compete with Google . That ’s whyMicrosoftbuilt Bing .
To compete with the Google juggernaut , Microsoft get it on up the coming into court of Bing by displaying a colorful , and sometimes dramatic , picture on its entire home page . The picture changes day by day . This is in sharp dividing line to Google ’s white white pageboy . Embedded in these images are what Microsoft refers to as " hotspots . " When the exploiter scrolls his or her mouse over one of these hot spot , information boxes pop up to tell you more about the photo . For example , an image ofMt . Vesuviuscontains several hot spot that when scrolled over , reveal information of its baneful eruption in advertizing 79 . you may comply any of these radio link to watch more .
Both Bing and Google have the same tabs to filter lookup as well as preference menus . you’re able to choose from tabs labeled video , simulacrum , shopping , news and maps , and you’re able to also set your preferences to permeate explicit capacity . Google ’s popularity is due in large part to the effectiveness of its powerful lookup algorithm and patented PageRank system . Bing attempts to counter this with its best match feature which , like PageRank , sorts the final result by order of relevancy . For representative , when you look for " NASCAR " in Bing , the top result , or best couple , is NASCAR.com , NASCAR ’s prescribed site .
Perhaps Microsoft ’s boldest move — the one that may have even raised eyebrow at Google was Microsoft ’s 10 - yr - long agreement to power Yahoo ’s hunt in July 2009 . Yahoo , in commutation , threw its expertise behind advertising for both Yahoo and Bing search . At the meter , Yahoo had the second - largest gash of the hunting pie at 20 percent . Bing took over Yahoo search in 2010 . Over the first five years , Yahoo receive 88 pct of advertising taxation . As part of the agreement , Microsoft ensure search revenue for 18 calendar month in each country in which it operated [ informant : electrocute ] .
Microsoft spent a describe $ 80 million in promoting Bing [ source : McNichol ] . Did it better the company’smarket ploughshare ? In July 2009 , curtly after Bing ’s release , Microsoft ’s piece of the Proto-Indo European increased to 10 percent of the hunt market [ sourceNgo ] . However , as of early 2024 , Bing reportedly only has about 3.4 % market plowshare globally and across all equipment types . Interestingly though , their part is higher than Yahoo , which only has about 1.1 % [ author : Statista ] .
For more entropy on hunt engines and related topics , take a face at the link below .
