The term deep linking was first used in the context of search engine optimization ( SEO ) to describe the practice session of linking to a website ’s internal Thomas Nelson Page rather than to its homepage . As an SEO scheme , recondite linking allows site users to more easily find the specific content they ’re looking for while at the same time ameliorate a website ’s relevance insearch engineresults by connecting keyword - deep hyperlinks on one national site page to keyword - deep subject matter on another internal page [ source : Patel ] .
In the world of mobile apps and app development , deep radio link are essentially URLs for the inside of an app [ sources : Deeplink , MobileDeepLinking ] . Just as deep tie-in on a website help bring exploiter directly to the content they are look for , deep linking between apps connects aunique URLto a specific action , connecting users to the content they ’re seek [ reference : MobileDeepLinking ] . For instance , if a user with a traveling app installed on his or her earphone does a Google search for " hotel deals , " select a tie in the lookup answer could launch the traveling app rather of a entanglement page [ source : Hsiao ] .
To put it another way , deep link understands which type of link are utilize by which apps [ author : Lardinois ] . Today , if you have a banking app installed on your sound , and you receive an e-mail notifying you that your on-line statement is available , clicking on the " View your assertion " nexus in the email will take you to your banking concern ’s internet site , where you require to go through the stock login process and navigate to the statement online . With deep linking , clicking on the same link in an e-mail on your earpiece would instead launch your banking app , take you directly to the info you ’re looking for .
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