In 2009,comedianAziz Ansari wrote an angry , profanity - filled blog post expressing his scandalization about going to see anIMAXmovie and observe the screen was n’t the 72 - foot behemoth he was expecting . This post set off a flurry of responses and opinions on the Web , with everyone from ( the now deceased ) film critic Roger Ebert to the CEO of IMAX weigh in .
Have you noticed that your town ’s IMAX screen does n’t seem as big as the one you call back from the museum or the metropolis dramatic art when you were young ? You ’re not last crazy .
Traditional IMAX screen are 72 feet ( 22 meters ) high , provide a entirely immersive visual and audile experience for the viewer . tag for IMAX movies commonly be several dollars more than even movie tickets to cover the cost for upgraded engineering . However , moviegoers across the country are acknowledge they ’re paying the same upgraded ticket price without the giant screen . This brings up many consumer question . Why are some IMAX screens diminished ? Do these smaller screens provide the honest IMAX experience ?
The turgid IMAX screen afford filmgoers in the seventies a humongous 5,000 straight feet of viewing area . In a regular picture show theatre of operations today , an IMAX screen average about 1,100 square animal foot [ author : Waniata ] . That may seem like a huge cozenage , especially where ticket prices are concern .
There ’s an account for the size discrepancy . Back when IMAX technology was developed , it was n’t using digital projection . Now , almost every motion picture dramatic art use digital projection . In fiat to stay profitable and keep expanding , IMAX needed to modify its business model . Slowly ( and quiet ) , the party set out focusing less on the giant silver screen and more on digital technology . To institute IMAX to the masses , it ’s simply not feasible to retrofit every movie theater to fit a 72 - infantry eminent blind .
IMAX engineers realise that they could maintain the IMAX authentication of visual absorption as long as movie screen take up or outmatch your entire subject field of imagination . So when they add the IMAX experience in regular theater of operations , they bump off several rows of seats , make for the screen about 30 feet snug to the audience . The screen can also go paries - to - rampart and floor - to - roof . You still get that immersive tactile sensation of the immense screen without the actual immense screen .
It ’s a controversial setup . Some insist that these digital IMAX covert should be call in IMAX - Lite , and others believe the digital format is n’t as crisp as the original engineering . If you ’re an IMAX purist , it ’s best to research the venue before you purchase your ticket so you could guarantee a true bighearted - filmdom IMAX experience .
